There is a surge of interest in mobile applications. Apple's iPhone, iPod and iPad App Store has broken through the 10 billion download barrier and revolutionised software distribution in less than three years. Its a fantastic figure. Although it is said that iPhone is driving more than 70% of the interest in mobile applications but some of the apps available actually allow you to do things in a better way. The added benefit of location knowledge by the mobile device makes for still better experience in some of the cases like searching for store or local news.
By understanding how people use mobile applications can help the various enterprises, government and PSUs to optimise their approach to application development, distribution and retail, enriching their customers' experience. There is a growing importance consumers are placing on the availability of certain applications when making their handset purchase decision!
Various Enterprise applications like CRM and ERP, when extended to the Mobile device allow users to the flexibility to choose the processes from a drop-down menu and accessing particular functional areas of the company (Accounts, HR, Inventory, MM etc). from their Mobile. This is really a competitive advantage which translates into an improvement in the productivity, better management of the Business and optimized customer service. One of the most valuable benefits that motivate people to opt for such products is the possibility to access in real time all the related data which is so crucial for taking on the spot decision by field force.